Boutique Social Media Specialist

Elevate your brand with bespoke social media curation. I turn casual scrolling into intentional community growth through premium content creation, high-converting UGC, and strategic automation. Let's build a cohesive digital identity.

Behind The Strategy

I’m Tilly Jones. Backed by five years of dedicated industry experience and a 2:1 degree in Media and Communications with Social Media, I view digital growth as an art. I look at, but also past standard data to focus on what moves people. By blending an editorial visual aesthetic with genuine human connection, I create timeless online spaces where brands don't just participate in trends, but define them. It is this exact blend of minimalist storytelling and creative intuition that recently allowed me to elevate a client’s asset from £10k to £200k in just three months.

My Core Philosophy

Digital excellence belongs to brands that value clarity over noise.
Thoughtful, creative delivery means cultivating a seamless digital ecosystem, from high-level strategy to clean, high-retention content production. Every asset in your pipeline is curated with meticulous, hands-on care. Together, we will ensure your platform works strategically to connect authentically with your audience, build deep brand loyalty, and elevate your entire online presence.

SERVICES

Free Social Media Health Check

Approval & Scheduling Dashboard

1:1 Strategy Calls

Core Strategy & Management

Best for:Small businesses and personal brands that want a consistent presence online without needing a full-scale social team.

What's included:• 12 posts per month (3 per week: 2 static + 1 video)
• stories 3x per week
• content strategically repurposed across 3 selected platforms
• content planning, scheduling and cross-posting
• asset bank management and organisation
• monthly 1:1 strategy review call
• detailed monthly analytics report

£650 / month

Omnichannel & Video Growth

Best for:Brands who want a more active, growth-focused social presence with stronger video output and day-to-day support.

What's included:• 20 posts per month (5 per week: 3 video + 2 static)
• stories 5x per week
• maximising content across your priority channels
• premium short-form video editing
• regular engagement across top 3 priority feeds
• dedicated DM and lead management support
• weekly strategy calls and analytics reporting

£1,350 / month

Content Capture Day

This is designed for brands that need a bank of high-quality social content without the stress of planning and filming it themselves.
Perfect for larger content capture sessions - whether that's talking-head content, product footage, BTS clips, service-led content or a full bank of short-form assets to use across your social channels.

What's included:• pre-shoot planning and content direction
• on-site filming for social content and short-form assets
• a mix of talking-head, b-roll, product/service and behind-the-scenes footage
• iPhone and/or DSLR capture, depending on the brief
• footage captured with social usage in mind, so you leave with a usable content bank, not just random clips

Standard Session (2 Hours): £120
Half-Day Session (4 Hours): £190
Add ons:
1x Edited Reel: £20
2x Edited Reels Bundle: £35 (Save £5)
3x Edited Reels Bundle: £45 (Save £15)

Travel expenses are calculated individually per booking.

Brand Collaborations & UGC

High-converting, aesthetic UGC designed to help brands sell - without sacrificing quality. From concepting to filming and editing, I create ready-to-use content for product launches, organic social and brand campaigns.

What's included:Single UGC Video £150
1 x fully edited short-form video, ready to post.
UGC Video Bundle £350
3 x edited videos created from one brief, ideal for launches, product pushes or testing multiple hooks.
Static Content Pack £100
5 x edited product or lifestyle images for social feeds, ecommerce or campaign support.
All packages include filming, editing and organic usage rights. Paid ad usage and extended licensing are quoted separately.Need paid ad rights, monthly UGC retainers or a bespoke bundle? Just ask.

One-off support, admin tasks or smaller bits of social help outside of a monthly package are billed at £40 per hour.
All products are invoiced and billed monthly.

FAQs

A Few Things You Might Be Wondering

What's the difference between social media management, content capture and UGC?

Social media management is ongoing monthly support for your brand's social channels. This includes planning, content creation, scheduling, reporting and strategic support.Content capture is a one-off filming session designed to create a bank of social content for your business - whether that's talking-head clips, BTS footage, service content or product visuals.UGC is brand-facing content created for businesses to use on their own channels, launches or campaigns. This is typically product-led, creator-style content filmed and edited by me for organic brand use, with paid ad usage quoted separately.

Are posts created separately for every platform?

Not usually. My management packages are built around a cross-platform content strategy, which means content is created strategically and then adapted and repurposed across your selected channels where appropriate. You're not paying for multiple completely separate content calendars - you're paying for a smarter, more sustainable social media system.

What do you mean by "3 channels" or "priority channels"?

This refers to the social platforms on which your content is managed and distributed across as part of your package. For example, a client might prioritise Instagram, Facebook and LinkedIn, or Instagram, TikTok and Pinterest. The exact setup depends on your business, your audience and where your content will work hardest.

Do I need to provide all the content myself?

Not necessarily. It depends on the service. For social media management, some clients already have an existing bank of visuals, while others book a Content Capture Day to create fresh footage and assets for me to work with. For UGC, I handle the scripting, filming and editing myself based on the agreed brief.

Does a Content Capture Day include editing?

Content Capture Days are primarily for planning and filming content rather than full post-production. You'll leave with a bank of usable footage and assets captured with social in mind. If you'd like edited reels, short-form videos or ongoing posting support afterwards, that can be quoted separately or built into a monthly retainer.

What kind of content can be captured during a Content Capture Day?

Content Capture Days are ideal for:
• talking-head content
• behind-the-scenes footage
• service process clips
• unboxings or product demos
• lifestyle b-roll
• launch or campaign content
• short-form content for Reels, TikTok or Stories
The aim is to create a usable social asset bank, not just random footage.

Do you travel for Content Capture Days?

Yes - travel can be arranged for content capture sessions. Travel costs are quoted separately where applicable.

Are your monthly management packages content creation only, or do you post as well?

My management packages are designed to be hands-on monthly support, not just content creation in isolation. Depending on the package, this can include planning, content creation, scheduling, cross-posting, reporting, strategy support and wider day-to-day management.

Is engagement included in your social media management packages?

Engagement is included in my Omnichannel & Video Growth package, where | focus on your top priority feeds. If you need more active day-to-day community support, inbox handling or lead management, we can discuss what level of support makes sense for your business.

What's included in your UGC packages?

My UGC packages include concepting, filming and editing of creator-style content designed for brands to use on their own channels.All listed UGC packages include organic usage rights. If you need paid ad usage, extended licensing or a bespoke retainer, that can be quoted separately.

What are organic usage rights?

Organic usage means your brand can post the content on its own social channels or use it in its normal, unpaid marketing activity. If you'd like to use the content for paid advertising, whitelisting or broader commercial usage, that would need to be licensed separately.

Can I book UGC on a monthly basis?

If you need ongoing UGC support, recurring content creation or a bespoke monthly content package, I can quote for that separately based on the volume and usage required.

How do I know which service is right for me?

A simple way to think about it:
• Need ongoing support with your socials every month? → Social Media Management
• Need a one-off bank of content filmed for your brand? → Content Capture Day
• Need creator-style product or promotional content for your brand to post? → UGC
If you're not sure, send an enquiry and I can point you in the right direction.

Ready to Elevate Your Digital Footprint?

By submitting this form, you agree to my Privacy Policy and Site Terms. I only use your details to review your application.

Tilly Jones Media Privacy Notice
This privacy notice tells you what to expect us to do with your personal information.
Contact Details
Email: [email protected]
What Information We Collect, Use, and Why
We collect or use the following information to provide and improve products and services for clients:
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We collect or use the following personal information for the operation of client or customer accounts:
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We collect or use the following personal information for dealing with queries, complaints or claims:
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Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
• Contract: We need your personal information to deliver the media packages or social media management services you have purchased.
• Legitimate Interests: We have a valid commercial interest in processing onboarding applications, managing your account profiles, responding to incoming queries, and sending business updates to prospective leads.
Under data protection law, you have rights including your right of access, rectification, erasure, restriction of processing, objection to processing, and data portability.Where We Get Personal Information From
• People Directly: When prospective clients manually fill out and submit our online intake questionnaire.
• Publicly Available Sources: When we review public brand websites or open social media profiles to evaluate project alignment prior to a strategy call.
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We only retain personal information for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or administrative requirements.
Our retention timeframes are structured as follows:
• Active Client Accounts & Project Records: Contact details, intake forms, and project briefs are retained for the duration of our contract plus 2 years following the termination of our services to accommodate potential contract renewals and routine business administrative reviews.
• Financial, Invoicing & Transaction Records: Invoices, payment records, and billing data related to our session packages are securely retained for a minimum of 5 years following the relevant 31 January UK tax submission deadline, in strict compliance with HMRC statutory legal requirements for small business financial auditing.
• Unsuccessful Form Applications & Inquiries: General inquiries and onboarding forms submitted via our website that do not result in a booked project or active commercial contract are safely deleted within 12 months from the date of submission.
When data reaches the end of its designated retention period, it is permanently and securely deleted from our cloud servers and local storage networks.Who We Share Information With
• Data Processors: We share your contact form submissions and platform information with secure, third-party online software providers (such as website hosts and online form builders) that act strictly on our behalf to store and organize incoming business inquiry data.
Sharing Information Outside the UK
• Jotform Inc. and Carrd Inc.: Your information is securely stored on cloud servers managed by our website infrastructure and form providers located in the United States. This international transfer is fully authorized under UK Data Bridge Adequacy Regulations, ensuring your data receives equivalent levels of strict legal protection.
How to Complain
If you have any concerns about our use of your personal information, you can make a complaint directly to us at: [email protected].
You can also complain to the Information Commissioner's Office (ICO) if you are unhappy with how we have used your data.
ICO Website: https://ico.org.uk

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Welcome to our website. By browsing and using this website, you agree to comply with and be bound by the following terms and conditions of use.
If you disagree with any part of these terms, please do not use our website.
1. Intellectual Property
All content on this website, including text, logos, graphics, and client testimonials, is the property of Tilly Jones Media and is protected by copyright laws. You may not copy, reproduce, or use any content from this website without our prior written consent.
2. Testimonials and Results Disclaimer
The testimonials displayed on this website reflect the real-life experiences and opinions of specific past clients. They are individual results and do not guarantee, warrant, or imply that you or any other party will achieve the same or similar results.
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The information on this website is provided for general information purposes only. While we try to keep the website functional and secure, it is provided on an "as is" basis. We are not liable for any temporary website downtime, technical errors, or inaccuracies in the content.
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